From Products to Services, XCMG Machinery Integrates Whole Value Chain in North America
XCMG Machinery has wrapped up another successful appearance at
CONEXPO-CON/AGG, one of the world's top three construction equipment trade
shows. This year's appearance was its 10th overall, with its showing at
CONEXPO-CON/AGG 2023 having its largest product lineup to date, with 50
products on show across nine major categories.
"The 17 customized excavators
exhibited in Las Vegas all adopt an electronic hydraulic system that improves
working efficiency significantly, and we have also tackled the challenges of
developing core components including batteries, electric control and motors to
achieve mass production," said Dong Yuzhong, Vice President of the
Research Institute of XCMG's Excavating Machinery Division.
At CONEXPO-CON/AGG 2023, XCMG showcased the
pure electric battery counterbalanced forklift BP600 and BTW250, as well as the
XS125 road roller with unmanned control technology and single steel wheel that
achieves an automated rolling precision of less than 2 centimeters. All 50
units of XCMG's exhibits at the trade show were sold out during the five-day
event, with new orders flowing in. In addition, the Company also explores into
Metaverse and Web3 field with plan to launch its official NFT collection
"For Real" on ETH network with collaboration with Zen Spark
Technology, while the revealing its ambassador BAYC 3489 on the show.
In the 1990s, XCMG shipped its first batch
of export products to the US, 100 units of CA25 road rollers, and it has been
breaking new ground in the North American market since. In 2022, XCMG North
America's sales volume increased by 230 percent and product sales increased by
300 percent year-on-year. Over the years, XCMG has participated in multiple
major construction projects in the U.S., including a petroleum production base
in Texas, the interstate highway in Florida, and the laying of oil pipelines in
the Houston area, amongst others.
"This is the most comprehensive
construction machinery equipment lineup I've ever seen from a Chinese company,
from which we've witnessed XCMG's transformation, development, and
growth," said Li Kai'en, General Manager of Asia AEM Industry Association
USA.
Now, with its products available in more
than 190 countries and regions, XCMG aims to continue to expand its market
shares in Europe and North America with innovation as the main driving force.
Advancing the global roadmap with
integrated strategy and whole value chain resources
XCMG established the US R&D Center in
2014 to research standards, regulations, customer preferences, and other
factors in order to customize products and solutions. Since then, the company
has gradually expanded its product portfolio through continuous technological
development and adaptive enhancement. XCMG has also established a global
innovation ecosystem that includes R&D centers in Europe, Brazil, and
India.
"Our operation now covers R&D,
assembly plants, sales companies, finance and leasing company, spare parts
centers and a distribution network that covers the core regions in US to
provide high-quality solutions for our customers," said Liu Quan, general
manager of XCMG America.
XCMG is also integrating its development
strategy in North and South American markets. In 2012, XCMG established a
manufacturing base in Pouso Alegre of Brazil's southeastern Minas Gerais state
covering an area of 1 million square meters, which integrates R&D,
production, sales, services and spare parts support and boasts an annual
production capacity of 7,000 units. It is the first wholly-owned base built by
a Chinese construction machinery company in Brazil, and a key project of
Sino-Brazil economic cooperation.
In 2020, the group's first wholly-owned
overseas bank, Banco XCMG S.A., officially opened in Pouso Alegre. It's the
first overseas bank of the Chinese manufacturing industry and first
China-Invested Enterprise Bank in Brazil.
With XCMG Brazil as the anchor, XCMG is
completing an integrated network of manufacturing, sales, and customer service
services across North and South America.
"XCMG will keep accelerating our international
layout with forward positioning, robust development, deepened localization and
system empowerment, and increasing investments into international and localized
operations to maintain high growth, and we thrive to create value for our
global customers and support them to achieve greater success," noted Liu
Jiansen, Vice President of XCMG Machinery. "XCMG unveiled a new global
slogan, 'Solid to Succeed', at CONEXPO-CON/AGG 2023, spearheading a fresh
company goal and philosophy as a globally leading construction machinery
manufacturer with great potential in promoting technological innovation and
green, sustainable development."