Recently, Wang Min, chairman and Party secretary of XCMG Machinery Co., Ltd. and XCMG Machinery Co., Ltd. presented the calligraphy works of Mr. Luo Meifu, former director of the Foreign Affairs Department of the Audit Office and a famous calligrapher, to THE European Research Center and XCMG Brazil.

The two calligraphic works respectively describe the enterprise spirit and core values of XCMG, with English interpretation. This precious gift with profound cultural heritage and combination of Chinese and Western elements makes all Chinese and foreign employees marvel and love it deeply.

"For us, this is not only a precious gift, crossing the mountains and is a spiritual coupling of central Europe, will inspire us on the way to the top of the technical innovation and internationalization, our values and goals, keep the passion and innovation, for writing the meaning of life, in the struggle on the high mountains to enjoy unlimited scenery!" Eu research center staff said in a thank-you letter.

On behalf of Chinese construction machinery to reach the summit of the global industry Everest, first of all, there must be a unique, unique, exclusive, original, unique world core technology. Since its establishment, THE European Research Center has attracted a number of high-end technical talents from all over the world, enabling XCMG's core technology breakthrough and cutting-edge technology research to enter the "fast track". The four characters of "Spirit of summit" represent wang min's deep expectation and encouragement for THE European Research Center.

After ten years of hard work, XCMG Brazil's revenue in 2021 increased by 219% year-on-year, and its market ranking jumped from the fifth to the third. At the Annual meeting of XCMG In Brazil, more than 400 Employees from China and Brazil cheered and cheered when they learned that the calligraphy work of "Undertaking great responsibilities, Undertaking great Deeds and Achieving great Achievements" was donated and encouraged by Chairman Wang Min.

Renato, marketing Director of XCMG Brazil, witnessed the development process of XCMG Brazil from the establishment of the factory to now. He said, "Since I joined XCMG, I have admired the core values of the company, which have helped XCMG become a great manufacturer in the Brazilian market. This is the great spiritual strength of XCMG Brazilian employees. By practicing these core values, we are sure to achieve greater success."

Wang Yansong, vice President of XCMG Machinery, said that under the guidance of great tools culture, XCMG Brazil will inherit the belief of "revolutionary ideal is higher than heaven", strengthen the will of "never relax the castle peak" and firm determination of "never break Loulan and never return", and become an unbreakable bridgehead on the road of XCMG's internationalization.

Why do overseas employees fall in love with calligraphy works full of traditional Chinese culture? Behind this is the deep recognition of XCMG's corporate culture and the practical results of cross-cultural management of XCMG's overseas companies.

Wang Min once said: "XCMG will always be a warm and charming enterprise, warm to the staff inside, warm to customers, market and partners outside, warm to the motherland and the world forever."

Over the years, XCMG Brazil, European Research institute, American Research Institute, Schwing Germany and other overseas companies have taken the creation of integrated culture as the main theme of strengthening the construction of overseas corporate culture. While strengthening the internationalization of thinking and localization of management, they seek common ground while shelving differences, and gather the strong centrivity and combat effectiveness of employees.

Focusing on the main strategy of internationalization and facing severe challenges from the epidemic abroad, XCMG's export has bucked the trend and its revenue has reached a record high, continuing to remain the no.1 in the industry.