743 Global Mainstream Media Compete to Report on XCMG Excavators
XCMG's 200,000th excavator XE380DK was delivered, and the growth rate of production and sales hit a global record high, which aroused high attention and positive responses from mainstream international media. More than 743 well-known overseas media including the United States, Canada, the United Kingdom, Germany, France, South Korea, India, Spain, Thailand, Australia, etc. conduct three-dimensional broadcasts and intensive reports in 9 languages, demonstrating the hard core strength and unique charm of China’s manufacturing to the world .
The Associated Press, Market Observer, Daily Herald, European News Agency, China Daily, Yahoo France and other media have reproduced the historical moment that XCMG excavator production and sales exceeded 200,000 units, and pointed out in the report that XCMG excavators have become a first-class domestic and internationally renowned excavator brand. As of July 2021, the total export volume of XCMG excavators increased by 152% year-on-year, ranking first in the industry.
Mainstream media such as Germany, Spain, South Korea, Italy, India and others carried out several special reports on the XCMG excavator production and sales 200,000 units celebration, and introduced two new excavators specially designed for mining heavy load conditions released by XCMG at the celebration — —XE600 and XE690DK MAX.
XCMG excavator production and sales of 200,000 units and the XE600/XE690DK MAX product launch event was held at the same time, the online live broadcast for global customers was launched.
“520,000 visitors”, “More than 90,000 fans’ interactive messages”, “20 overseas distributors linked communication”, XCMG official WeChat, Kuaishou and other multiple platforms are online at the same time, as well as simultaneous graphic live broadcasts on five major overseas social media platforms , achieving more than 13.6 million impressions.
Thailand’s distributor China Machine conducted a live video broadcast on the Facebook homepage, which attracted more than 5,000 people, exceeding historical records!
Paul Cook, Managing Director of ARCH MACHINERY GROUP, UK: “After watching the live link sent from the German factory, XCMG did a very good job!”
Md. Monjurul Islam, General Manager of Assign Track Limited in Bangladesh: XCMG excavators are the best in quality and price. I hope that the new 60-ton excavator product will be the same as all previous products.
Shahid Hossain, Algeria’s number one fan: (this event is) a great project!
It is reported that in the past five years, the overseas sales of XCMG excavators have achieved the fastest growth in the entire industry, and exports have consistently ranked among the top three in the industry. In just 13 years, it has reached production and sales of 200,000 units, rewriting the global industrial competition pattern, showing China’s speed and leading the development direction of China’s excavator industry.
